Role of CMS in Web Development

Web development industry is booming thanks to the millions of websites that are being added to Internet, every year. As more and more business organizations are turning to Internet to increase their revenues, the competition is getting stiffer with each passing day. To stay abreast, online businesses constantly strive to increase their page rankings in the search engine results.

Major search engines like Google, Yahoo and Bing are always on lookout for unique content because their concept is to award the unique content by displaying in the top ten search results so that maximum numbers of online visitors can view them.

This is where Content Management System (CMS) plays a crucial role. It empowers the website managers to refresh their portals with unique content to seek the attention of search engines and earn higher page rankings from them. CMS like Joomla, Drupal and others, have remote and multi-authoring feature, which enables group of authors to contribute from remote locations. This varied contribution increases the uniqueness of the presented information and drives up the page ranking of the web page or website.

CMS allows online merchants to present their products/services in an attractive manner to bring about more business conversions. They can easily edit old content and replace it with new one to add latest products/services offered by them. Shopping cart managers can add new photo galleries of products, product information and other important text at regular intervals to match the changing needs of their online shoppers. This helps them to retain their old clients and add new ones in their fold, without incurring extra operational costs. In short CMS raises ROI of their business.